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How does Brand Partnerships work?
How does Brand Partnerships work?

A brief overview of how Carro's Brand Partnerships works.

David Rice avatar
Written by David Rice
Updated over a week ago

Suppliers begin by creating a listing for themselves in our directory. During this creation process, suppliers will be asked to designate their revenue splits.

Retailers can browse the directory in search of a supplier/product. On each supplier's brand card, retailers can see what % they will receive when a sale is made. With one click, a retailer can ask for access or begin adding the supplier's products to their store.

The products will behave like any other product in the retailer's store, meaning the retailer can add and remove them wherever they want on their site, or even use them later as an up-sell opportunity. All of the product images, prices, and descriptions will automatically port over, and the product will mesh with the retailer's theme.

The customer experience is the same - customers shop and checkout through the retailer's store and can even have a mixed cart (retailer's products and supplier's products).

When a customer submits an order for a supplier's product, the retailer will receive the order in their normal Shopify Orders tab. The only difference is the retailer won't have an option to fulfill it. Instead, a request for fulfillment will automatically be sent to the supplier’s Shopify order queue.

From there, the supplier will fulfill the order just like a normal one, and that's it (no extra work for either party)! :)

The best part is, both parties get paid out instantly, and both parties get to keep the customer's info for retargeting/up-selling campaigns.

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