Read below OR watch a video here: https://learning.getcarro.com/brand-partnerships/a-brief-overview-of-brand-partnerships/
Carro’s brand partnership platform helps brands work together to lower marketing costs and increase revenue — by cross-selling their products with other amazing Shopify brands.
You can partner with these brands as a retailer, or a supplier (or both!). As the retailer, you are selling their products on your website, allowing you to expand your product catalog and offer strategic complimentary product upsells and retargeting.
As a supplier, you are selling your products on your partner’s websites, similar to a wholesaler or drop-shipping relationship. When an item sells on their site, a wholesale order is automatically created in your Shopify dashboard for you to fulfill. You’ll also acquire each customer’s information too, which allows you to re-market to them directly later on.
We seamlessly integrate stores, so that you can partner together and sell your products on each other's stores seamlessly. When a customer purchases from one brand, the process is automatic for the other brand and everyone shares in the profits.