Influencers who are your customers, email subscribers, or followers are going to be excited to hear from a brand they love. A personal touch can help to create value in the relationship between influencer and brand.
Sending a personal note to an Influencer directly from your email is a great way of kicking that relationship off.
Here's a quick example of how I've seen a couple brands start that first step:
I saw that you've bought from our store in the past! I love your work.
We're planning on creating an influencer (content, social push, etc.) program focused on content creation for new products we're releasing this season.
Let me know if you'd be interested in learning more!
Let them know that they've stood out, that you appreciate their work and creativity, and are flexible on creating something where both sides win.
At Carro, it’s not about creating one-time content, it’s about creating long-term, mutually beneficial partnerships with creatives who you appreciate and who love your brand!